The 7 Steps
Step-by-step guidance across 7 chapters — from website optimisation to measuring results and optimising performance.
Inside Healthcare Marketing Mastery, you’ll learn how to:
✅ Identify the marketing tactics that actually drive enquiries
✅ Optimise your website to convert more visitors into bookings
✅ Show up on Google when patients are searching for help
✅ Run simple, effective advertising campaigns
✅ Use social media strategically — not just to post for the sake of it
✅ Track what’s working so you can do more of it
Step-by-step guidance across 7 chapters — from website optimisation to measuring results and optimising performance.
An easy to follow, crystal clear 3-week implementation plan that helps you take action without getting stuck.
A repeatable system - including detailed processes and checklists - to attract the right patients and grow sustainably.
We’ve worked with hundreds of healthcare providers, and the same doubts come up every time:
“I’m not a marketer.” You don’t need to be — we explain everything in plain language.
“I don’t have time.” You’ll learn how to get results in just 2–3 hours a week.
“Marketing is too expensive.” Our system is built to work with small budgets - and starts generating enquiries fast.
“I’ve tried before and it didn’t work.” That’s because you didn’t have a proven, step-by-step plan. Now you do.
"Finally, a marketing resource that actually makes sense for healthcare! This book broke everything down in plain language. I now feel confident planning content and making improvements without second-guessing every move."
Michael
Physiotherapist
"It’s like having a marketing consultant in your pocket. very chapter gave us a clear focus. We no longer waste time on random tactics - we know what works and why."
Susan
Dentist
"I’ve read a lot of marketing books - this one is finally written for healthcare. No jargon, no filler, just a clear plan that respects our time and industry. The value in this book far exceeds the price - we would’ve spent 10x more outsourcing what we’ve now learned to do ourselves."
SamanthaWe believe almost anyone working in or around healthcare marketing will get something out of this book - whether you're just starting out or already managing campaigns. That said, Healthcare Marketing Mastery is written with beginners in mind.
This book is not designed for advanced digital marketers or large marketing teams already running high-budget, multi-channel campaigns. While the frameworks are still valuable, they’re written for clarity and action - not technical deep-dives.
If you want practical, easy-to-follow guidance that you can implement yourself (or delegate confidently), this book was made for you.
We’ll show you how to audit and optimise your website step by step — making it faster, more mobile-friendly, and easier to navigate. You’ll learn where to place calls to action, how to structure service pages, and what content builds trust with visitors so they actually take the next step.
This book gives you a repeatable blogging system that turns everyday FAQs into content patients search for - and trust. You’ll get templates, keyword research tips, and blog post structures that help you educate, rank in Google, and position your clinic as the local expert.
You’ll learn how to optimise your Google Business Profile, request and manage reviews, and ensure your clinic appears in “near me” searches. No fluff - just the key steps that move you up the rankings and drive more local enquiries.
We’ll teach you how to plan, write, and post high-impact content that engages patients and showcases your services. Includes post formulas, caption templates, and a calendar to help you stay consistent without spending hours each week.
Learn how to set up basic analytics, monitor performance, and spot what’s moving the needle. You’ll walk away with a reporting template you can use monthly - so you know where to focus and what to fix.
Each chapter explores the theory behind the marketing strategy, helping you understand how it fits into a wider system.
Every chapter comes with a clear, easy to follow steps to help you get started immediatately, without the guesswork.
Implementation is just the beginning - with a simple to understand checklist you'll be optimising your own marketing in no time!
Nope. The book is written in plain English with healthcare professionals in mind. Whether you're a practice manager, clinician, or business owner, you'll get step-by-step instructions without the jargon.
You can see real progress in just 1–2 hours per week. The included 3-week roadmap helps you prioritise the most impactful actions without burning out. You don’t need to do it all at once.
Yes - this book will help you understand what’s working, what’s missing, and how to make informed decisions. It’s perfect for those who want more control or want to better manage outsourced support.
Yes! In fact, sharing the resource with your team is encouraged so they can follow the systems, too - whether you’re working solo or with a small in-house team.
If you run or manage a healthcare business and want a clear, proven way to attract patients online, this book was written for you. It’s designed to remove confusion and help you take confident action, even if you’re starting from zero.
That’s exactly why this book exists. It’s built around DIY, low-cost strategies you can implement yourself - no expensive software or freelancers required to get started, and running ads is completely optional.
Yes - there’s a full chapter on Google Search advertising, including how to set up and manage simple, effective Google Ads campaigns for healthcare. It also helps you decide if and when you’re ready to invest in paid traffic.
Yes. Many readers use it as a training manual for marketing assistants or front-desk staff. The processes, checklists, and content systems are ideal for building internal capacity and reducing reliance on external marketers.
You will receive a digital PDF of the book, which you can then print yourself.