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Generate 20+ new patient enquiries every month using our very own system that you can run yourself

 

Built for busy healthcare business owners, Healthcare Marketing Mastery walks you through how to attract the right patients, fill your calendar, and finally feel in control of your marketing - no experience required.

Healthcare Marketing Mastery

Here’s How This Book Helps You Attract More Patients — Step by Step

Inside Healthcare Marketing Mastery, you’ll learn how to:


✅ Identify the marketing tactics that actually drive enquiries

✅ Optimise your website to convert more visitors into bookings

✅ Show up on Google when patients are searching for help

✅ Run simple, effective advertising campaigns

✅ Use social media strategically — not just to post for the sake of it

✅ Track what’s working so you can do more of it

This isn’t theory — it’s the exact system we use in our agency, made simple and actionable for busy healthcare professionals.

What you'll get inside Healthcare Marketing Mastery:

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The 7 Steps

Step-by-step guidance across 7 chapters — from website optimisation to measuring results and optimising performance.

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The 3-Week Roadmap

An easy to follow, crystal clear 3-week implementation plan that helps you take action without getting stuck.

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The Complete Marketing System

A repeatable system - including detailed processes and checklists - to attract the right patients and grow sustainably.

Think You Don’t Have Time, Skills, or a Big Budget? This Book Was Made for You

We’ve worked with hundreds of healthcare providers, and the same doubts come up every time:

“I’m not a marketer.” You don’t need to be — we explain everything in plain language.

“I don’t have time.” You’ll learn how to get results in just 2–3 hours a week.

“Marketing is too expensive.” Our system is built to work with small budgets - and starts generating enquiries fast.

“I’ve tried before and it didn’t work.” That’s because you didn’t have a proven, step-by-step plan. Now you do.

If you care about growing your practice, this book is the smartest investment you’ll make.

"Finally, a marketing resource that actually makes sense for healthcare! This book broke everything down in plain language. I now feel confident planning content and making improvements without second-guessing every move."

Michael
Physiotherapist

"It’s like having a marketing consultant in your pocket. very chapter gave us a clear focus. We no longer waste time on random tactics - we know what works and why."

Susan
Dentist

"I’ve read a lot of marketing books - this one is finally written for healthcare. No jargon, no filler, just a clear plan that respects our time and industry. The value in this book far exceeds the price - we would’ve spent 10x more outsourcing what we’ve now learned to do ourselves."

Samantha 
GP

Who This Book Is For (And Who It Isn’t)

We believe almost anyone working in or around healthcare marketing will get something out of this book - whether you're just starting out or already managing campaigns. That said, Healthcare Marketing Mastery is written with beginners in mind.

This book is not designed for advanced digital marketers or large marketing teams already running high-budget, multi-channel campaigns. While the frameworks are still valuable, they’re written for clarity and action - not technical deep-dives.

If you want practical, easy-to-follow guidance that you can implement yourself (or delegate confidently), this book was made for you.

Perfect For:

✅ Healthcare business owners, clinicians, or practice managers who handle their own marketing

✅ Small teams with limited time and budget

✅ Those who want a DIY or in-house solution that’s sustainable

✅ Anyone who wants to understand what their marketing agency is doing

Not Ideal For:

❌ Clinics looking for overnight success without consistent effort

❌ Teams unwilling to publish helpful content or engage online

❌ Businesses with no desire to improve their digital presence

❌Advanced digital marketers or large marketing teams already running high-budget, multi-channel campaigns

Healthcare Marketing Mastery will teach you how to:

Create a website that converts

Turn your website into a booking machine - not just a brochure.

A website that actually converts

Your site should do more than just exist online.

We’ll show you how to audit and optimise your website step by step — making it faster, more mobile-friendly, and easier to navigate. You’ll learn where to place calls to action, how to structure service pages, and what content builds trust with visitors so they actually take the next step.

Start posting blogs that answer patient questions

Stop overthinking your content - start answering real patient questions.

Easy, effective blogging

You don’t need to be a writer or SEO expert to publish valuable blogs.

This book gives you a repeatable blogging system that turns everyday FAQs into content patients search for - and trust. You’ll get templates, keyword research tips, and blog post structures that help you educate, rank in Google, and position your clinic as the local expert.

Use local SEO to improve visibility

Show up where it matters most - in your own backyard.

Local SEO that works

If you don't appear in local searches, your competitors will.

You’ll learn how to optimise your Google Business Profile, request and manage reviews, and ensure your clinic appears in “near me” searches. No fluff - just the key steps that move you up the rankings and drive more local enquiries.

Post effective, engaging social media content

Get over the “what do I post?” syndrome..

Simple social media strategies

Build connection and visibility with a clear, low-effort content plan.

We’ll teach you how to plan, write, and post high-impact content that engages patients and showcases your services. Includes post formulas, caption templates, and a calendar to help you stay consistent without spending hours each week.

Understand marketing performance with ease

Understand what’s working. Improve what’s not.

Data-driven growth

You don’t need a full-time marketer to track results — just a simple system.

Learn how to set up basic analytics, monitor performance, and spot what’s moving the needle. You’ll walk away with a reporting template you can use monthly - so you know where to focus and what to fix.

One month from now, here’s what your practice could look like:

✅ You’ve got a content plan you actually follow
No more blank pages, no more guesswork. You’re publishing helpful blog posts that answer real patient questions - and people are finding you through Google.

✅ Your website finally reflects how professional you are
It’s faster, clearer, easier to navigate - and your “Book Now” button actually gets clicked. Patients know what you do and how to take action.

✅ You show up in local searches
People in your area are finding your clinic when they search “physio near me” or “skin check Sydney.” Your Google reviews are growing steadily, and you didn’t have to beg for them.

✅ Your social media is consistent and authentic
You’re posting 2–3 times a week with ease - and it actually reflects your voice and services. Engagement is growing, and it doesn’t feel like a chore anymore.

✅ You’re confident in your marketing decisions
You know where your enquiries are coming from. You know what’s working. And you’re no longer wasting time (or budget) on tactics that don’t deliver.

 

With this book, you're not just learning - you're building a system.

One that brings in patients, builds trust, and grows with your clinic.
You don’t need to outsource everything. You just need a strategy - and this is it.

How the Healthcare Marketing Mastery book will help you:

020-newbie

Understand key principles

Each chapter explores the theory behind the marketing strategy, helping you understand how it fits into a wider system.

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Follow step-by-step guides

Every chapter comes with a clear, easy to follow steps to help you get started immediatately, without the guesswork.

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Implement a weekly checklist

Implementation is just the beginning - with a simple to understand checklist you'll be optimising your own marketing in no time!

Frequently Asked Questions

1. Do I need marketing experience to use this book?

Nope. The book is written in plain English with healthcare professionals in mind. Whether you're a practice manager, clinician, or business owner, you'll get step-by-step instructions without the jargon.


2. How much time will it take to implement everything?

You can see real progress in just 1–2 hours per week. The included 3-week roadmap helps you prioritise the most impactful actions without burning out. You don’t need to do it all at once.

 

3. Will this work if I already have a website or agency?

Yes - this book will help you understand what’s working, what’s missing, and how to make informed decisions. It’s perfect for those who want more control or want to better manage outsourced support.

 

4. Can I share the book and resources with my team?

Yes! In fact, sharing the resource with your team is encouraged so they can follow the systems, too - whether you’re working solo or with a small in-house team.

 

5. What if I’m not sure this is right for me?

If you run or manage a healthcare business and want a clear, proven way to attract patients online, this book was written for you. It’s designed to remove confusion and help you take confident action, even if you’re starting from zero.

 

6. What if I don’t have a marketing budget?

That’s exactly why this book exists. It’s built around DIY, low-cost strategies you can implement yourself - no expensive software or freelancers required to get started, and running ads is completely optional. 

 

7. Does the book cover paid advertising too?

Yes - there’s a full chapter on Google Search advertising, including how to set up and manage simple, effective Google Ads campaigns for healthcare. It also helps you decide if and when you’re ready to invest in paid traffic.

 

8. Can I use this book to train my team?

Yes. Many readers use it as a training manual for marketing assistants or front-desk staff. The processes, checklists, and content systems are ideal for building internal capacity and reducing reliance on external marketers.

 

9. Is this a physical book or digital download?

You will receive a digital PDF of the book, which you can then print yourself.